Appropriate: We want the logo to be appropriate for the company it is representing.You want something that can be used in a prominent location on the company web site itself, but also something that works in a small thumbnail space for social media or cell phone applications. You never know where a logo might be placed, especially on the web. Versatile: Any logo that can be used in print (color and black and white), digital media, television, any size, letterhead, billboards, and small iconic statements along the bottom of web pages or promotional materials-is a successful logo.This not only saves the company or individual money, but it also increases the memorability of the logo and brand of the company. Timeless: These logos will last many years.These two attributes together make some of the best company logos today. You remember them in your mind’s eye very easily right? That’s because they are unique and in essence simple. Memorable: Think of all the great company logos.If you nail this attribute, the others listed below will be easy to achieve. Simple: That’s right, you want to keep them clean, simple, neat, and intensely easy to recreate.But it never hurts to review the best practices. And they start with some simple ideas that have been reworked and discussed intensely since the start of the Internet. There are a lot of guidelines and principles to the best logo designs. It needs prominent placement to work flawlessly with the design. Why are they important in web design? Since most companies want to be recognized by their logo alone-the logo is the critical piece of the design.
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